To familiarize you with the mechanics of preparation of financial statements, understanding corporate financial statements, their analysis and interpretation, role of IFRS in accounting discipline, and the concept of management quality analysis and wealth creation.

Course Management:

• Certificates
• Live projects
• Dedicated placement manager
• interview preparation

      course eligibility: Any Graduate and post Graduate 

Module details 

• Accounting
• Financial statements
• Ratios
• profits and losses
• Balance sheet
• Liquidity
• Solvency
• Profitability and solvency ratio

Course outcome :

Financial analysts guide businesses and individuals in decisions about expending money to attain profit. They assess the performance of stocks, bonds, and other types of investments

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The Digital Marketing-Expert course is meant for students and Digital Marketing professionals who have had hands-on experience with the basic MarTech stack and are looking to get into the strategy and management side of the field.

Course Package:

Digital Marketing Strategy and Management Training+ Google Certification Guidance+ Live Project+ Mock test+ Myra’s Academy Certificate (if qualified)

Course Eligibility:

Students or professionals who have completed Advanced Digital Marketing or any similar course. The trainer expects all the enrolled candidates for this course to carry an in-depth knowledge of the field including marketing operations in all types of Digital Marketing spheres to be able to understand and develop strategies in this field and managing the campaigns.

Course Module:

1. Inbound and Outbound Marketing Strategy and Development

2. Market research, projection modeling, and Pilot/split/AB testing with all verticals of Digital marketing

3. Social media and search engine remarketing/retargeting strategy for cross-platform marketing for mobile and web apps, digital and physical products as well as online and offline services

4. Customer LIfe-time Value (CLTV) optimization through Churn rate management along with Drip marketing and other customer acquisition and retention strategies

5. App-store Optimization (ASO), Play-store Optimization (PSO), and in-app app analytics using GA and Firebase

6. Review Marketing and Influencer Marketing Strategy and Management

7. Marketing automation through automated workflows in CRM, notifications through third-party apps for seamless inter-department operations, and marketing project management

8. Tech-oriented digital Customer Reputation Management (CRM) tools and PR damage control

9. Marketing Communication (MarCom) including sales life-shortening, messaging through technology adoption lifecycle (TALC).

Course Outcomes:

Strategize and manage creative digital marketing campaigns by identifying the opportunities and defining solutions to increase overall digital marketing ROI. Introduce yourself in the industry as a Digital Marketing Expert!

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Sales – Science AND Arts

Various Components of Sales

Various sales Stages- 4 Stages

Various Sales Process—5 processes

Various Sales Tools – 10 Tools

Topics to be Covered in Myra’s Academy Online Sales Training Course:

1. Sales Theories- Sales & Law of Compensation
2. The golden rule of Sales
3. 3H concept
4. The Bow Tie Model
5. The Coil’s Model
6. BASIC Model
7. BANT Model
8. WOLFE Model
9. Sales Intelligence
10. KAMA Sutra Model
11. BBC Model
12. MATE Model
13. Relativity Model.

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The Digital Marketing-Advanced course is meant for students and Digital Marketing professionals with basic knowledge of the subject. This course focuses on some of the crucial aspects of digital marketing, including the basic understanding of the general MarTech stack and a macro perspective of the subject while diving into Marketing operations. At the end of this course, one should be able to drive digital marketing campaigns.

Course Package:

Training+ Google Certification Guidance+ Live Project+ Mock test+ Myra’s Academy Certificate (if qualified)

Course Eligibility:

Students or professionals who have completed Myra Academy’s Basic Digital Marketing or any similar course. The trainer expects enrolled candidates to have a general knowledge about the types of digital marketing.

Course Module:

1. Digital Marketing in B2B, B2C, C2C, B2B2C, B2B2B2C, and G2C markets

2. Tools used by Search Engine Optimization (SEO) experts and SEO auditing

3. Google Ads setup, integrations, and running PPC Ads

4. Content Marketing Strategy and Development Process, integration with SEO and intent-based marketing

5. AdSense, AdMob and Google Ads integration for retail Affiliate Marketing Campaigns

6. Importance of Google Tag Manager and additional Analytical tracking tags and tools.

7. Conversion rate optimization on Google, LinkedIn, Facebook, and Twitter Ads

8. eCommerce Marketing, Reward Marketing, Loyalty Marketing, and Online Reputation Management

Course Outcomes:

Drive end-to-end digital marketing campaigns by generating high-quality leads and increasing conversion rate while reducing ROAS by leveraging the best-in-industry tools. Get hands-on insights and experience with previous as well as ongoing digital marketing analytics, optimization techniques, and most importantly, the Do’s and Don’ts of all the pillars of Digital Marketing.

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You will learn the entire dynamics of retailing, e-commerce, logistics, wholesale, supply chain management & all major ingredients required to create a successful retail chain.

Course Package

• Certificate
• Live Project
• Dedicated Placement Manager
• Interview Preparation

Course Eligibility- Any undergraduate/Graduate

Module Details

1. Detailed Introduction to Retailing
2. Merchandising
3. Logistics
4. Warehouse & its value chain
5. Client Relationship Management
6. Channel Sales
7. Partnership Management
8. Client Acquisition
9. Activation & Retention
10. CRM Services- Hubspot
11. Sales Force Concept of Customer Care Office
12. SLAs/ Big Data Analytics
13. Role of Technology in E-Commerce
14. Role of Digital Marketing in E-Commerce
15. Role of Customer Support Manager
16. Competencies Required
17. Live Projects

Course Outcome

• Job opportunities as
• Customer Support Manager
• Customer Care Manager
• Account Manager
• Partner Manager
• Site Manager
• Category Manager

Across all the value chain of retailing starting with product innovation, design, launch, repositioning, merchandising, logistics, wholesale, supply chain, customer support, showroom management & customer satisfaction along with additional basic technical skills as digital marketing & big data analytics.

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This course will help you to learn & improve your communication skills, critical thinking, teamwork, emotional intelligence, adaptability, flexibility and confidence level in your personality which will enable you to be ready for any interview be it job, career, promotion, govt etc.

Course Package

Certificate +  Live Project + Dedicated Placement Manager + Interview Preparation

Course Eligibility

• Any undergraduate/Graduate

Module details

Communication Skills

• Accent Training
• PDP
• Telephone Etiquette, Mail Etiquette

Listening Skills

• Critical Thinking
• Emotional Intelligence
• Self-Motivation
• Self-Regulation
• Empathy
• Social Skills

Interview Preparation

• CV Preparation
• HR Round Preparation
• Personal Interview Preparation
• SWOT Analysis of Personality
• MBTI Test – Personality
• Time Management
• Body Language Training
• Behavioral Etiquette
• Group discussion Preparation

Our Mentors

Pallavi Sharma – Soft-skill Trainer, Zomato

Pallavi Sharma is a Platinum Member for soft skill Training with Myra Academy and richly talented in the field of Training and development, she has completed her Post Graduation in Human Resource and Financial Management, and currently, she is also a certified trainer from ISTD Delhi. Her experience includes Functional English Trainer and soft skill training level roles during her previous professional assignment providing tremendous value by establishing quality guidelines to service roles for the first time, ensuring quality adherence through training, monitoring, and strong implementation measures. A widely traveled and well-experienced professional, she embodies the beauty, charm, and grace that she professionally upholds.

Dipti Dash – ex HR-Analyst, Delloite India

Dipti is an MBA Graduate who has worked in companies like Deloitte Consulting, Oxford Group of Institutions & Fidelity Investments. She is an independent passionate Trainer & Motivator with over 8 years of experience in various industries. 6 years of rich experience in professional sales and soft skills training. She conducts Soft Skills & Behavioural Training programs, Lectured Workshops, Induction / Orientation programs, Employee training & development programs, and associated placement training for Engineering & Business School Students. She helps participants obtain the knowledge & skills they need to thrive in a fast-paced environment. Develops interpersonal skills while offering a complete & thorough lesson plan.

Hardik Bakul Kakkad – Co-Director/Head of Training and Outreach, NEEVAM The School

Spending time in various R&D labs and MNCs, Hardik Kakkad has developed a deep insight into progressive and regressive management systems. Giving him the necessary knowledge and direction to develop simple, yet impactful management models and practices for schools. Later he replicated these for transforming the corporate culture as well. Since then Hardik has been working as a trainer for innovative pedagogies and positive work culture. He mentors schools and corporates in developing conscious and mindful workplaces. He believes that positive and conscious workplaces bring about a self-driven team that shares: Accountability, Ownership and Responsibility. Hardik’s sessions are an amalgamation of logical, introspective, scientific dialogue and fun but challenging activities. He also facilitates rhythmic interventions, such as drum circles and soundscapes for organizations and communities. His short workshops usually range from 90 minutes to Full-day (9-hours) and they always result in a team that is in sync, self-driven and cohesive. He also runs long mentoring programs that range from 20 days to 1 year.

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This learning path will introduce you to the primary machine learning tools on Azure. Even if you don’t have any previous experience with IoT.

• Obtain a high-level understanding of Azure IoT Hub and its capabilities
• Learn about devices in Azure IoT and the IoT Hub Devices Registry
• Learn how to configure devices and use them in conjunction with Azure
• Understand streaming data processing for IoT Hub
• Learn how to write an IoT hub event using C#
• Learn how to process data streams using Azure Stream Analytics
• Obtain an in-depth understanding of Azure Functions
• Obtain an in-depth, practical understanding of Cosmos DB

Course Package:

Course Eligibility:

Students who have completed or pursuing their graduation from Engineering streams like – B. Tech Instrumentation and Control, Electronics and Communication & Computer Science.

A hobbyist looking to explore the world of the Internet of Things.

A student who wants to build projects in IoT using Microsoft Azure Cloud services.

Anyone with basic programming experience and an interest to learn.

Module Duration:

1. The course duration is of 25 hours with 7 modules.
2. Overview & Introduction to Microsoft Azure – Internet of Things (IoT) – 3 Hours
3. Overview & Introduction to Microsoft Azure – Internet of Things (IoT) – 3 hours
4. Components of Azure Internet of Things (IoT) – 3 Hours
5. Setup Project – 4 Hours
6. Course Project 1 – 4 Hours
7. Course Project 2 – 3 Hours
8. Security aspects of MS Azure IoT Platform – 5 Hours

Course Outcomes:

• Microsoft Azure Cloud services
• Internet of Things (IoT)
• Raspberry Pi
• SparkFun ESP32 Thing
• Python
• Arduino IDE

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