Course Objective:

The Digital Marketing-Advanced course is meant for students and Digital Marketing professionals with basic knowledge of the subject. This course focuses on some of the crucial aspects of digital marketing, including the basic understanding of the general MarTech stack and a macro perspective of the subject while diving into Marketing operations. At the end of this course, one should be able to drive digital marketing campaigns.

Course Package:

Training+ Google Certification Guidance+ Live Project+ Mock test+ Myra’s Academy Certificate (if qualified)

Course Eligibility:

Students or professionals who have completed Myra Academy’s Basic Digital Marketing or any similar course. The trainer expects enrolled candidates to have a general knowledge about the types of digital marketing.

Course Module:

1. Digital Marketing in B2B, B2C, C2C, B2B2C, B2B2B2C, and G2C markets

2. Tools used by Search Engine Optimization (SEO) experts and SEO auditing

3. Google Ads setup, integrations, and running PPC Ads

4. Content Marketing Strategy and Development Process, integration with SEO and intent-based marketing

5. AdSense, AdMob and Google Ads integration for retail Affiliate Marketing Campaigns

6. Importance of Google Tag Manager and additional Analytical tracking tags and tools.

7. Conversion rate optimization on Google, LinkedIn, Facebook, and Twitter Ads

8. eCommerce Marketing, Reward Marketing, Loyalty Marketing, and Online Reputation Management

Course Outcomes:

Drive end-to-end digital marketing campaigns by generating high-quality leads and increasing conversion rate while reducing ROAS by leveraging the best-in-industry tools. Get hands-on insights and experience with previous as well as ongoing digital marketing analytics, optimization techniques, and most importantly, the Do’s and Don’ts of all the pillars of Digital Marketing.