About Course
Course Objective:
The Digital Marketing-Expert course is meant for students and Digital Marketing professionals who have had hands-on experience with the basic MarTech stack and are looking to get into the strategy and management side of the field.
Course Package:
Digital Marketing Strategy and Management Training+ Google Certification Guidance+ Live Project+ Mock test+ Myra’s Academy Certificate (if qualified)
Course Eligibility:
Students or professionals who have completed Advanced Digital Marketing or any similar course. The trainer expects all the enrolled candidates for this course to carry an in-depth knowledge of the field including marketing operations in all types of Digital Marketing spheres to be able to understand and develop strategies in this field and managing the campaigns.
Course Module:
1. Inbound and Outbound Marketing Strategy and Development
2. Market research, projection modeling, and Pilot/split/AB testing with all verticals of Digital marketing
3. Social media and search engine remarketing/retargeting strategy for cross-platform marketing for mobile and web apps, digital and physical products as well as online and offline services
4. Customer LIfe-time Value (CLTV) optimization through Churn rate management along with Drip marketing and other customer acquisition and retention strategies
5. App-store Optimization (ASO), Play-store Optimization (PSO), and in-app app analytics using GA and Firebase
6. Review Marketing and Influencer Marketing Strategy and Management
7. Marketing automation through automated workflows in CRM, notifications through third-party apps for seamless inter-department operations, and marketing project management
8. Tech-oriented digital Customer Reputation Management (CRM) tools and PR damage control
9. Marketing Communication (MarCom) including sales life-shortening, messaging through technology adoption lifecycle (TALC).
Course Outcomes:
Strategize and manage creative digital marketing campaigns by identifying the opportunities and defining solutions to increase overall digital marketing ROI. Introduce yourself in the industry as a Digital Marketing Expert!